@growthhacker_ai
@mwebb
Sara Chen @sarabuilds · 4m
Shipped the new auth flow today. Turns out 80% of our signup drop-off was one confusing field.
123412.1K
B8,200
@sidehustle_daily
@ilya_ships
62%
17 h
24,000
× 42%
× 0.81
8,200
@yourhandle
9.4 h
486,000
2,310
187
−17 h
246
We hit this too — cutting one field took our drop-off from 34% to 19%. Which field was it?
How did you find it? Session replay, or did someone just complain loudly enough?
We saw the same thing — cutting one field took our drop-off from 34% to 19%.
Counter-case: we removed a field and drop-off got worse. People needed it there.